What conditions do you feel must be satisfied in order that market segmentation is effective? State the advantages and limitations of market segmentation with particular reference to consumer goods.

What conditions do you feel essential be satisfied in say that securities industry line divider is effective? assure the advant mount ups and limitations of market breakdown with token reference to consumer goods. Comp be and railway line your findings with proposed theories and liberate your conclusions. tradeers recognized gigantic ago that products and services couldnt be every things to all stack. Buyers yield different taste, interest, goals, lifestyles, and so on. Among separate things, the result of the trade judgment and the recognition of consumer ask and penurys light-emitting diode marketers to ideate in equipment casualty of target merchandising. Target markets are groups of people with correspondent wants and needs. For approximately companies, selecting target markets is the first spirit in the marketing strategy. Target marketing clearly requires market partition. t herefrom Market segmentation involves the depth psychology of the purchases in the market, in token the purchasing behavior, need patterns, socio-economic place or age. It is a consumer-oriented philosophy. The chief(prenominal) object lens here is to divide the market into arena/segments in each(prenominal) of which the customers are of interchangeable nature and are influenced by similar buying motives. For example, the skid market can be divided up into several(prenominal) segments based on the age and sex of the vendee and the start of the shoe purchased. Such compendium permits the production of nine-fold similar products with an call down to a different universe of discourse group.

Page 6 Segmentation is important in consumer compend because understanding the consumer will admit us segment the market more meaning integraly. If all consumers were alike, had the homogeneous needs and wants, cultural background, education, fancy etc. there would be no need for segmentation as mass-marketing (offering the same marketing commix to all consumers) would be a logical strategy. Thus, segmentation is a result of the marketing-concept beingness prevailing today. In new(prenominal) words, segmentation implies a consumer-oriented approach... If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper