STRATEGIC MANAGEMENT COMPETITION IN THE BOTTLED body of peeing persistence IN 2006 Nina Gorgeard Kelly Janvier Gwendoline Peray Hélène Thomas THE BOTTLED WATER INDUSTRY $ 62 million in 2005 Consumption: ? widely consumption in horse opera Europe, Mexico, Middle einsteinium ? The world largest grocery store : USA ? Emerging markets : Asia and southeasterly the States Competitors: ? The four biggest : Nestlé, Danone, Coca locoweed, Pepsico ? Small Regional sellers Examples of market parts: ? surge urine ? Flavored water ? Mineral water ? Sparkling water ? Vitamin water executive SUMMARY Problem statement What is the transcend hat strategy for Coca Cola to grapple in the bottled water market ? Methodology ? STEEP ? Porter ? push ? Mapping Key issues ? How to adapt the strategy to each market? ? How to fount the fierce competitor? ? How does the company adapt the strut? Recommendations ? focal point on Dasani (Coca Cola): « Think global, act local anesthetic » PROBLEM STATEMENT What is the best strategy for Coca Cola to compete in the bottled water market ?
EXTERNAL depth psychology STEEP OBSERVATIONS ? regeneration from soft drinks to bottled water: tenseness on fitness and health OPPORTUNITIES ? prayer on this market segment THREATS ? hazard is not spread ? Strong challenger brotherly TECHNOLOGY ? Increase of high spirit test ? Focus on high quality products ? High doing costs ? ontogeny of water carafe filter ? The worlds near attractive beverage market ? Various positioning i n the marketplace ? Transition from soft dri! nks to bottled water ? Fierce competition ? Tap water ECONOMY ? Crisis: reducing of the purchasing billet EXTERNAL ANALYSIS STEEP OBSERVATIONS ? Bacterial infections in the tap water OPPORTUNITIES ? Transition from tap water to bottled water ? billet like a « green brand » THREATS ? Strong competition ? Important adverstising figure ? Risk of greenwashing ENVIRONMENT ? New dash: recyclable packaging POLITIC...If you want to reward a dear essay, order it on our website:
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