IMC Abercrombie And Fitch

IMC Abercrombie and Fitch Integrated Marketing Communication and Web diddle of Abercrombie & Fitch February 27, 2000 COMPANY BACKGROUND Abercrombie & Fitch Co. (Abercrombie) is a long suit retailer of casual clothing and accessories for men, women, and children. With 250 stores in the United States, the union sold $1.04 billion in merchandise in 1999, with profit income of $149.6 million. The online and catalog logical argument of the company contributed 2.6% to sales in 1999 and 1.8% in 1998.

From its foundations as an outdoor apparel supplier, Abercrombie has bee n transformed into a cum for upscale casual clothing for a fresh and fashion-conscious market. Abercrombie maintains this flaw image with high quality promotional materials centre on partially clad teens and hot trends. RETAIL array persistence Retail apparel is a highly competitive business in the United States, with numerous outlets for purchase, rapidly changing fashions, and an increasingl...If you ask to get a full essay, order it on our website: OrderCustomPaper.com

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