Blue jet Case Study Example | Topics and Well Written Essays - 1000 words

Blue jet - Case Study Example ent compartments such as first class and economy may seem like a good idea in saving costs but majority of the people do not appreciate the standard treatment hence preferring other airlines for that matter. Fatigue and burnout for the few employees is likely to occur what with the employees working being few and the turnaround time being shorter and having increased flight slots hence reducing resting time for the flight crew. JetBlue in a bid to cut costs has made their planes be less comfortable. This is because of more seats than gallery space hence leaving less room for stretching and movement. This may discourage long distance passengers despite the reduced airline costs. The harnessed of technology approach taken by the airline is the greatest of its opportunities as it has not only ensured reduced costs through developments such as electronic ticketing, VoIP, paperless cockpits among others but has continued to reduce time and save on other unnecessary costs hence ensuring more profits. The airline has started using secondary airports. While this may not be the same as using the other airports, it ensures that it has more flight slots as the traffic in these secondary airports is kept to minimal hence no congestion or competition. The decision to use of single fleet operation may seem as a weakness but the culminate advantages it has outdo the weakness aspect. The purchasing costs of the airplanes is lower, they require less maintenance and have a warranty of five years which is fairly good. This has ensured saving on other costs and the excess used to purchase more airplanes. Customer focus is another of the great opportunities JetBlue has. It has created a niche in customer focus with its services and low fare costs as well as reducing delay and baggage complains which has not only served to maintain its customers but increase new customers as well. Point to point flights has acted to increase the reviews and ultimately the number of customers