Marketing Essay Example | Topics and Well Written Essays - 2500 words - 4

Marketing - Essay ExampleHere several varied aspects of the company like, marketing tools used by the company, the issues face in terms of the customers, control system issues faced by the company and several other elements will be discussed. Overview of Company The Hong Kong and Shanghai Banking Corporation hold (HSBC) group is one of the most globose patoiss and the company has been able to reach out to a vast range of markets. Most of the principal companies of the group opened over a century ago and the companies earn had a wide range of achievements and also provide excellent variety. The company has differentiated its brand separate and image and is recognised by the slogan of The Worlds Local Bank (HSBC, 2011). The bank is headquartered in London and is among the largest banking and financial services organisation. The company has over 8000 offices crossways 87 different countries and is listed on the London, Hong Kong, Paris, Bermuda and smart York stock exchanges. The company caters to a wide range of customers and serves as many as 100 jillion customers across the globe based on four of its main services, i.e. Performance financial services, commercial banking, underground banking and also the global banking (HSBC, 2011). Reasons for Choice The main reason to choose this bank is the international nature of the bank. Also, HSBC is among the very few banks equally famous in Europe, America as well as Africa and Asia. The companys brand name and image that it has created allows it to become a name for every home. Also, HSBC has been extremely successful in marketing itself over the years and the bank has certain a strong brand image across the globe. Hence this is worth studying. SWOT Analysis of HSBC The table below provides a gist of the SWOT of HSBC. A detailed analysis has been included below the table Strengths Weaknesses * impregnable Brand Image * Well Capitalized * Strong Market Presence * Global Presence * Excellent Marketing St rategies * Strong Performance During the economic retardant as well * Strong use of Information Systems * Excellent Online Systems * Strong ability to stay in track with market need * Focus on different target markets * Strong and well developed marketing strategies at a global level * Although the company has performed well during the economic slowdown, higher risks and via media of activities has been present * Large losses due to the fill in Prime Crisis * High Mortgage rates, without considering the external decline in quality in rates * Employee Issues * Lacking strong customer care * Brand Image * Loss of the global marketing director Peter Stringham led to conglomerate confusions and chaos Opportunities Threats * The strong capitalization of the company opens various options to acquire better assets * Available capital for take over * HSBC has a strong position in the market and this can be used effectively to outperform other banks * Trusted Bank across the globe thereb y giving it higher chances for better recognition world wide * Issues like the Sub Prime *Falling property rates leads to higher defaults from the home owners there by leaving the bank with high bad debts * Recent financial losses has impacted the customers as well as the stakeholders thereby leading to reduced trust in the bank HSBC has created a business and brand image which has been constant quantity across the world. The company has been able to make a number of acquisitions across the globe and HSBC has been gained great success in terms of the corporate