penisship Plan 2012-13 Mission: decl atomic number 18 oneself increased rank and deposit value for the marketing community so AMA is the preferred, must-have particleship for marketers. recruit appendageship by dint of new members, both professional and collegial and group acquisition. hold Every Marketer Count. Elevate appendage Value. Objectives: To generate $71,500 in net income in 2012-13 through a focus on proceeds in new memberships and maintaining member retention of 60%. To generate overal 5% growth. Membership Acquisition aboriginal Member ranksfocus on driving new member growth through the following segments of marketers 1. Fortune 500 marketers/ tenuous fair Enterprise focus 2. Sh ard Interest assembly Members 3. younker superior/Collegiate Strategies and Tactics discover Members through event conversion. Provide constitute of a free SIG for drawing at each(prenominal) orientation. change ma gnitude Membership (individual/group) by 5% lead 7% conference Membership -Direct Mail or telecommunicate Campaign -Target organizations that currently have 2-3 members and predicate them of the discount offered for 4 or more members from the same organization -Target organizations that are on the National sort out Membership inclination and members -Higher Ed Target -Target the 36 Fortune 500 companies. Gather a contention of HR Directors and CMOs who would be the target for Group Membership. Initiate a targeted direct mailing to top 50-100 corporations for group membership. Increase Group Membership. Provide Board Members with 2 passes to provide to best prospects for colleagues to waive out AMA SIG event or Happy Hour. KPI: Each move up on member brings in 2 new members. Gain Members through Marketing/Advertising for spring and fall press out outs. For each campaign lo oking for robust growth of 3%, stretch 7% ! Monthly new Member preference Meetings: Best inital usher of contact for individual recruitment. People are curious nigh the...If you want to get a respectable essay, order it on our website: OrderCustomPaper.com
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